Less than a dozen marketers worldwide represent 70% of the market but another 3000 smaller companies are the core of the remaining 30% market share.
Over 2000 recognized raw material, component manufacturers, Designers and services providers constitute the supplier's side of the industry.
The US beauty domestic market counts more than 50,000 Retail doors: ranging from the upper market (department stores) the independents (perfumeries, apothecaries and "mom-and-pop" gift stores that sell perfumes and cosmetics)., down to the mass market (Chains and Drugstore) including the discount market (Discount stores and chains, wholesalers, and flea markets).
The economic down turns is shaking the beauty industry. Previously in time of crisis and slow economy the beauty was less affected but not this time. During the first quarter of 2008 the revenue of the seven sisters of the beauty industry (the 7 major marketers) has felt in between 7% to 8 %.
Department stores traffic is down 12 % and Sears profit fall 62%. Daily news of the economic slowdown has made consumers wary of spending on extras. On the supplier’s side components prices are going sky high because the oil price explosion.
My Grandfather would say "don't make a move, stay put, wait and see!" it will be my best advise but for the ones that cannot afford to wait for the storm to pass, we can help you facing the market slow down, you need a business strategy you can update effectively as the climate changes. We have programs and services to get you started right now! New distribution channels Domestic, Duty Free and Export.
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