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  • Marketing Plan
  • Communication
  • Launch

Marketing philosophies and tools have changed but a marketing vision/plan is still needed.

Pommier llc. will strategically integrate all of the components needed to develop a complete and effective marketing plan. With more than 25 years of professional marketing experience in the beauty market, we can combine strategy, tactics and programs in order to create a clear and consistent direction for your organization’s products and/or services. Whether you're launching a new consumer product or establishing your brand identity, Pommier LLC. will develop the marketing plan that will meet your particular needs. We are committed to providing solutions that will bring results. Our experience includes the ability to manage the entire life cycle of products and services, managing new products effectively from initial concept phase to launch and beyond. We strategically build the awareness and equity of your brand, and develop and execute creative and effective promotional programs. 

  •  Market research and analysis (Brand Awareness measurement and promotion).
  •  Segmentation, targeting and positioning
  •  Product development and pricing RP/COG (see Creation and packaging...)
  •  Company’s marketing ability assessment (Building a marketing team).
  •  Marketing strategy and media planning (Marketing plan)
  •  Communication creation and planning (marketing kit)
  •  Direct advertising campaign; Mail, coupons, email, telemarketing…
  •  Trade and consumer’s list (Beauty market database)
  •  Advertising and PR placement (Local, National and international).
  •  Creative concept/copywriting, events (Trade and consumers)
  •  Analytics, ROI measurement, product life cycle…
  •  Distribution and sales (See Distribution).

The secret is to understand that new marketing is applicable to the mix but does not replace everything. You still need a great product and pricing with distribution done at the right time. We can help with the following:

  • 75% of beauty consumers conduct product research online before buying
  • 55% of daily searches are for information on products or services
  • There are more than 3 billion Google searches per day
  • 33% of US consumers spend three or more hours per day online
  • More than half of all Internet users read blogs at least monthly
  • In 2014, 95% of Internet users visited a social network every month
  • One out of every eight minutes online is spent on Facebook
  • The average budget spent on social media marketing doubled in the last 2years
  • 74% of marketers identify content marketing as more effective than traditional advertising at generating ROI.
  • It is an easier way to build credibility, generate buzz to increase revenueIt is not free but it is cheap…