MARKETING
We are offering a fresh approach to bringing fragrances to market with innovation and new marketing techniques like social media marketing; viral publicity campaign; word of mouth, SEO/SMO etc… Why?
Because!
- 70% of beauty consumers conduct product research online before buying.
- 55% of daily searches are for information on products or services
- There are more than 3 billion Google searches per day
- 33% of US consumers spend three or more hours per day online
- More than half of all Internet users read blogs at least monthly
- In 2010, 90% of Internet users visited a social network every month
- One out of every eight minutes online is spent on Facebook
- The average budget spent on social media marketing doubled in the last 2years
- 74% of marketers identify content marketing as more effective than traditional advertising at generating ROI.
- It is an easier way to build credibility, generate buzz to increase revenue
- It is not free but it is cheap…
Marketing mix
The secret is to understand that new marketing is applicable to the mix but do not replace everything. You still need a great product, a good pricing and a great distribution done at the right time. We can help with the following:
Outbound marketing (classic marketing)
· Market research and analysis (Brand Awareness measurement and promotion).
· Segmentation, targeting and positioning
· Product development and pricing RP/COG (see Creation and packaging...).
· Company’s marketing ability assessment (Building a marketing team).
· Marketing strategy and media planning (Marketing plan).
· Communication creation and planning (marketing kit)
· Direct advertising campaign; Mail, coupons, email, telemarketing…
· Trade and consumer’s list (Beauty market database)
· Advertising and PR placement (Local, National and international).
· Creative concept/copy writing, events (Trade and consumers)
· Analytic s, ROI measurement, product life cycle…
Distribution and sales (See Distribution).
Inbound marketing (New marketing tools and strategy)
· Online research and analytics (Online Brand Awareness measurement).
· Company’s internet ability assessment (Teaching in-house web marketer).
· Web platform creation and management tools (CMS/ERP/CRM).
· Business blog module, ecommerce module (B2B, B2C)
· Content creation and content publishing.
· RSS + XML Feeders with media database.
· Industry and partners links.
· Opt-in email campaign.
· Organic search rankings and SEO (Search Engines Optimization).
· Public Relations, guest authoring and comment marketing.
· Social media monitoring, social media publishing and SMO.
· Lead intelligence, lead alerts, visitor profiling and landing pages.
· News, viral content creation and promotion through industry advocates.
· Q&A, quiz and forum setting.
· Social networking through Facebook, LinkedIn, Twitter and many more...
Analytics, ROI measurement…
Consulting services « a la carte » (only what you need!)
Pommier LLC. "is a consulting team of beauty Industry experts", and you may already have personnel on your staff that are supporting your environment. However, they may not be able to get everything accomplished that you'd like, or they may be so bogged down in supporting the day-to-day operations of your company that they don't have the time and resources to deal with the strategic issues and projects.
That's where our "A la Carte Consulting Services" come in. We can custom-tailor a consulting engagement or service that meets your specific requirements. Take a look at the menu on the left to see details about our “A la Carte” services.
For more information, see the menu items at the left. For specific questions or to get started, send us a note via our contact page, give us a call at (305) 675-1509; (305) 397-8232, or send an e-mail to info@pommierllc.com. If you want to speak with a team member already working with you, go to our team page.